My name is Juliette Wileman (0875), and this is my A2 Media Studies Coursework blog. I am working in Group 3 along with Audrey King Lassman (0397), Brandon Poonwasie (0660), and Chrystal Li (0470).
To navigate around my blog, use the labels on the left side, below the Labels heading.
Thank you!

Website

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Music Video

Friday 29 November 2013

Online Marketing The Hobbit: The Desolation Of Smaug Week 2

The Hobbit Sidebar Advert on YouTube
Source: Warner Brothers
Audience: tech-savvy audiences
Benefit: can reach a large audience as YouTube is globally used

Source: Warner Brothers
Audience: fans of The Hobbit and Lord Of The Rings franchise, and tech-savvy fans
Benefit: audience involvement - they can explore the setting of the film

Saturday 23 November 2013

Marketing The Hobbit: The Desolation Of Smaug

SFX Front Page
Source: SFX magazine
Audience: SFX fans, Hobbit Fans
Benefit: can reach large audiences

SFX Feature
Source: SFX magazine
Audience: SFX fans, Hobbit Fans
Benefit: can reach large audiences

Empire Front Page
Source: Empire magazine
Audience: film fans, Hobbit Fans
Benefit: can reach large audiences

Empire Front Page
Source: Empire magazine
Audience: film fans, Hobbit Fans
Benefit: can reach large audiences

Wednesday 20 November 2013

Online Marketing The Hobbit: The Desolation Of Smaug Week 1

The Hobbit: The Desolation Of Smaug New Trailer
Source: The Telegraph - Warner Brothers
Audience: educated middle-class adults
Benefit: audience involvement - the comments


Benedict Cumberbatch Becoming Smaug - Behind Scenes Hobbit Images
Source: cinemablend.com - Warner Brothers
Audience: tech-savvy fans
Benefit: direct reach to a specific audience


The Hobbit UK Facebook Page
Source: Warner Brothers
Audience: fans of The Hobbit
Benefit: global and national audiences

Tuesday 19 November 2013

Online Marketing Kill Your Darlings Week 1

Source: The Telegraph
Audience: educated middle-class adults
Benefit: global and national audiences

Kill Your Darlings UK Trailer
Source: Daniel Radcliffe Fansite - MSN Movies - Killer Films
Audience: fans of Daniel Radcliffe
Benefit: reaches a specific group of people (fans)


Kill Your Darlings Facebook Page
Source: Wikipedia
Audience: fans of Daniel Radcliffe
Benefit: global and national audiences


Friday 15 November 2013

Kill Your Darlings

1) UK release date?
6th December 2013

2) Institutions behind the film's production and distribution?
Production:
  • Killer Films
  • Benaroya Pictures (presents)
  • Outpost Studios (post-production)
Distribution:
  • Future Film (2013) (Finland) (theatrical)
  • Lumière (2013) (Netherlands) (theatrical)
  • Sony Pictures Classics (2013) (USA) (theatrical)
  • Sony Pictures Releasing (2013) (Australia) (theatrical)
  • Works UK Distribution, The (2013) (UK) (theatrical)
  • Paris Filmes (2014) (Brazil) (all media)

3) What's the film's production budget?
n/a

4) Nationality of the film?
American

5) What kind of production is it?
Low budget indie film

6) Any connection with other films?
No

7) Who's the director?
John Krokidas

8) Any star names in the cast?
  • Daniel Radcliffe - Allen Ginsberg
  • Dane Dehaan - Lucien Carr
  • Ben Foster - William Burroughs
  • Michael C. Hall - David Kammerer
  • Jack Huston - Jack Kerouac

9) What's the film about?
A murder in 1944 draws together the great poets of the beat generation: Allen Ginsberg, Jack Kerouac and William Burroughs

10) Who will this film appeal to?
Audiences who like drama, romance or biographies, as well as those who are fans of Daniel Radcliffe

    The Hobbit: The Desolation Of Smaug

    1) UK release date?
    13th December 2013

    2) Institutions behind the film's production and distribution?
    Production:
    • Metro-Goldwyn-Mayer (MGM)
    • New Line Cinema
    • WingNut Films
    Distribution:
    • Cocinsa (2013) (Nicaragua) (theatrical)
    • Forum Hungary (2013) (Hungary) (theatrical)
    • Warner Bros. Entertainment (2013) (Canada) (theatrical)
    • Warner Bros. (2013) (Germany) (theatrical)
    • Warner Bros. (2014) (Japan) (theatrical)
    • Warner Bros. (2013) (Netherlands) (theatrical)
    • Warner Bros. (2013) (Singapore) (theatrical)
    • Warner Bros. (2013) (USA) (theatrical)

    3) What's the film's production budget?
    $250,000,000 and funded by Metro-Goldwyn-Mayer (MGM) and New Line Cinema

    4) Nationality of the film?
    America and New Zealand

    5) What kind of production is it?
    Big budget Hollywood blockbuster

    6) Any connection with other films?
    The Hobbit: An Unexpected Journey (2012) is the first film of the franchise

    7) Who's the director?
    Peter Jackson

    8) Any star names in the cast?
    • Benedict Cumberbatch - Smaug/The Necromancer
    • Martin Freeman - Bilbo Baggins
    • Richard Armitage - Thorin Oakenshield
    • Orlando Bloom - Legolas
    • Cate Blanchett - Galadriel
    • Ian McKellen - Gandalf
    • Christopher Lee - Saruman
    • Stephen Fry - Master of Laketown
    • Andy Serkis - Gollum

    9) What's the film about?
    The dwarves, along with Bilbo Baggins and Gandalf the Grey, continue their quest to reclaim Erebor, their homeland, from Smaug. Bilbo Baggins is in possession of a mysterious and magical ring.

    10) Who will this film appeal to?
    An audience who like adventure, drama and fantasy, as well as those who are fans of The Lord Of The Rings

    Tuesday 12 November 2013

    Director Q+A

    When meeting Marcus Markou, I learnt a lot about the process of making a short film, and the industry itself. My top five points were:
    1. I learnt about pre-production, and the role of a Line Producer (in this case, Sarah Butler). A Line Producer will read the script and work out a budget for each individual line.
    2. Marcus also told about how he ran the sets, and how it differed from big budget films; he tried to create a family atmosphere, and on the first day he learnt the entire crews names, and queued for lunch.
    3. I also learnt that the technical crew, such as electricians and boom mic operators, get paid a fixed amount, whether they are working on a big budget set or an indie film. The locations and actors fees tend to be negotiated.
    4. Marcus also told us about how he got Stephen Dillane and Georges Corraface to act in his film; he essentially stalked them until they got his script. Stephen Dillane wasn't going to be a part of the film, until he found out that his son, Frank Dillane, was performing the role of Harry Papadopoulos' son. Stephen Dillane then wanted to act in a film with his son, so took the role.
    5. I also learnt about how Marcus first asked the actors how they wanted to perform the scene, then asked the Director Of Photography how they would shoot it. Then, if there were any extra set ups, he would check with the Assistant Director on whether or not they had time. This way, he ended up with a more natural looking film, as the actors were more relaxed, therefore giving better performances. 

    Tuesday 5 November 2013

    Papadopoulos & Sons

    Papadopoulos & Sons is a British comedy-drama feature film written and directed by independent filmmaker Marcus Markou.

    IMDB Synopsis
    Following his ruin in the latest banking crisis, a self-made millionaire reluctantly re-unites with his estranged freewheeling brother to re-open the abandoned fish and chip shop they shared in their youth.

    Production

    The film was inspired by Marcus Markou's own family history and cultural roots, which fuelled his desire to focus on family unit; 
    "I came from a very tight knit Greek-Cypriot family. However, as we grew older and grew up, my family, like so many other families, broke apart. I also lost so many of my Hellenic roots. In making the film I reached out to that sense of family that had been lost and I reached out to my Hellenic roots. [The film] is not about being Greek or Cypriot at all. I use that as backdrop. It really is about family unity at a difficult time".
    The film was shot in London. The crew found a street with two empty shops in Morden, South London, and took the lease on them. One became the chip shop The Three Brothers, the other one the rival kebab shop. The city scenes were filmed in Central London, the mansion scenes in Croydon. Finally, the Papadopoulos factory was set in a real Greek food factory in East London.

    The cast included;


    • Stephen Dillane as Harry Papadopoulos
    • Georges Corraface as Uncle Spiros
    • Georgia Groome as Katie Papadopoulos
    • Frank Dillane as James Papadopoulos
    • Ed Stoppard as Rob
    • Cosima Shaw as Sophie
    • Selina Cadell as Mrs Parrington
    • Marcus Markou as News Reporter
    • Richard Durden as Father Jimmy
    • George Savvides as Hassan Ali
    • Cesare Taurasi as Mehmet Ali
    • Alexander Hanson as Lars


    Distribution
    The film was self-distributed by Markou's own company Double M Films, and Cineworld initially agreed to distribute the film on April 5th, 2013, for one week only in a limited number of screens across the UK, but due to unprecedented audience demand, extended the run while expanding to more venues. In the Cineworld in Shaftesbury Avenue, the film started in their 100 seat screen and was set to stay there for a week, but after the tickets sold out within hours of availability it was moved to the 500 seat screen where it stayed for most of the four week extension.
    The film was also released in France on the 3rd October 2012 (at the Dinard Festival of British Cinema), in Greece on the 7th November 2012 (at the Thessaloniki International Film Festival) and the 20th December, in Ireland on the 5th April 2013 and in Germany on 27th June 2013.
    Marketing
    The film can be found on both Facebook and Twitter, as well as having a YouTube channel, a Google+ profile and an IMDB page. The trailer was released on the 23rd April 2013 on YouTube. The film also has an official website, and a poster.
    The Trailer:
    The Poster:



    Exhibition and Exchange
    The film was screened at Cineworlds, as explained above, and was also released on DVD, and is available online, such as on Netflix.
    The film made £40k from just 13 cinemas in the opening weekend.