Online Marketing The Hobbit: The Desolation Of Smaug Week 2

The Hobbit Sidebar Advert on YouTube

Source: Warner Brothers

Audience: tech-savvy audiences

Benefit: can reach a large audience as YouTube is globally used

The Hobbit: The Desolation Of Smaug Game

Source: Warner Brothers

Audience: fans of The Hobbit and Lord Of The Rings franchise, and tech-savvy fans

Benefit: audience involvement - they can explore the setting of the film