My name is Juliette Wileman (0875), and this is my A2 Media Studies Coursework blog. I am working in Group 3 along with Audrey King Lassman (0397), Brandon Poonwasie (0660), and Chrystal Li (0470).
To navigate around my blog, use the labels on the left side, below the Labels heading.
Thank you!

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Friday, 29 November 2013

Online Marketing The Hobbit: The Desolation Of Smaug Week 2

The Hobbit Sidebar Advert on YouTube
Source: Warner Brothers
Audience: tech-savvy audiences
Benefit: can reach a large audience as YouTube is globally used

Source: Warner Brothers
Audience: fans of The Hobbit and Lord Of The Rings franchise, and tech-savvy fans
Benefit: audience involvement - they can explore the setting of the film
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