Source: Benedict Cumberbatch fanblog - Warner Bros.
Audience: Benedit Cumberbatch fans
Benefit: can reach a specific audience (fanblog) but the plane itself can reach global audiences
The Hobbit Front Of House Poster
Source: Cineworld - Warner Bros.
Audience: fans of The Hobbit
Benefit: can reach a large audience as cinema is a public place
The Hobbit Free Giant Poster
Source: The Mail On Sundays - Warner Bros.
Audience: fans of The Hobbit and middle-class well educated adults
Benefit: can reach a large audience
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