Marketing The Hobbit: The Desolation Of Smaug

The Hobbit Bus Advert

Source: Warner Bros.

Audience: any passers-by

Benefit: reaches a large number of people 

Marketing The Hobbit: The Desolation Of Smaug

Martin Freeman on The Graham Norton Show

Source: The Graham Norton Show

Audience: middle-class, well educated adults

Benefit: reaches fans of Ben Stiller and Jamie Oliver as well as Martin Freeman 

Marketing The Hobbit: The Desolation Of Smaug

Ed Sheeran Tweeting About Opening Night

Source: Ed Sheeran - Warner Bros.

Audience: fans of Ed Sheeran

Benefit: can reach his millions of followers who could potentially go to see the film as he has contributed to the soundtrack

Kill Your Darlings

I went to see Kill Your Darlings on Sunday 8th December - the opening weekend.
It was showing in Screen 3 in the Southbury Cineworld, in a 234 seat screen.

Before the film, these adverts were shown:

• McDonalds coffee
• 3 phone service
• Barclays
• Drambuie
• Audi
• Tesco's
• BOSE Earphones
• Wonga
• Coca Cola
• HTC
• Morrison's
• Sony Xperia Z1
• Cider
• Waitrose
• Johnnie Walker
• EE phone service

Then these film trailers were shown:

• The Secret Life Of Walter Mitty
• Mandela; Long Walk To Freedom
• 12 Years A Slave
• August Osage Country
• The Wolf Of Wall Street

These adverts are mainly aimed at middle-aged, educated adults. This was proven by the other people in the screen; mostly middle-aged couples. However, there wasn't that many people watching the film; there was about 15 other people.

The film itself was visually stunning; the camerawork was perfect, and the editing and colouring completely portrayed the 1940s. It was intense, with some troubling scenes, but I found these to be tastefully handled. I learnt a lot about the poets of the Beat generation, and left me contemplating their theories and work. I found I didn't sympethise as such with the characters, but I felt glad for Ginsberg when he freed himself of Carr's grip, and sorrow for Ginsberg when his mother was taken away. Overall, I thoroughly enjoyed the film, and would watch it again, but only if I was fully focused on it, as this film requires concentration and engagement.

Marketing Kill Your Darlings

Kill Your Darlings Quotes and Hashtag

Source: Killer Films

Audience: any passers-by

Benefit: can potentially reach thousands of people 

Marketing Kill Your Darlings

Kill Your Darlings Review

Source: The Culture

Audience: middle-class adults and film fans

Benefit: targets specific audience, and persuades them to see the film as it is a mostly positive review

Marketing Kill Your Darlings and The Hobbit: The Desolation Of Smaug

Kill Your Darlings Review On BBC Film 2013

3rd December 2013

Source: BBC Film 2013 

Audience: middle-class adults and film fans

Benefit: raising awareness and targets specific audience

The Hobbit; The Desolation Of Smaug Review On BBC Film 2013

11th December 2013

Source: BBC Film 2013 

Audience: middle-class adults and film fans

Benefit: raising awareness and targets specific audience

Marketing Kill Your Darlings

Daniel Radcliffe on The Graham Norton Show

6th December 2013

Source: The Graham Norton Show 

Audience: Graham Norton fans, or middle-class adults

Benefit: reaches a large audience, and uses star name

Marketing The Hobbit: The Desolation Of Smaug

Free tickets with Sky

Source: Sky Movies 

Audience: Sky Movie users

Benefit: raises awareness of the film and reaches a large audience

 

Live World Premiere

Source: Peter Jackson's Facebook page - Warner Bros. 

Audience: Peter Jackson fans

Benefit: can reach a specific audience (Jackson fans) as well as having a global reach

#AskSmaug Twitter Trend on @TherHobbitMovie

Source: Benedict Cumberbatch fanblog - The Hobbit Twitter page - Warner Bros. 

Audience: The Hobbit fans

Benefit: can reach a specific audience (Hobbit fans) as well as having a global reach

Marketing The Hobbit: The Desolation Of Smaug

Smaug on the side of a plane

Source: Benedict Cumberbatch fanblog - Warner Bros. 

Audience: Benedit Cumberbatch fans

Benefit: can reach a specific audience (fanblog) but the plane itself can reach global audiences

The Hobbit Front Of House Poster

Source: Cineworld - Warner Bros.

Audience: fans of The Hobbit

Benefit: can reach a large audience as cinema is a public place

 

The Hobbit Free Giant Poster

Source: The Mail On Sundays - Warner Bros.

Audience: fans of The Hobbit and middle-class well educated adults

Benefit: can reach a large audience