Free tickets with Sky
Source: Sky Movies
Audience: Sky Movie users
Benefit: raises awareness of the film and reaches a large audience
Source: Peter Jackson's Facebook page - Warner Bros.
Audience: Peter Jackson fans
Benefit: can reach a specific audience (Jackson fans) as well as having a global reach
#AskSmaug Twitter Trend on @TherHobbitMovie
Source: Benedict Cumberbatch fanblog - The Hobbit Twitter page - Warner Bros.
Audience: The Hobbit fans
Benefit: can reach a specific audience (Hobbit fans) as well as having a global reach
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