BAND IDENTITY
We had a consistent band identity conveyed across all three products, portrayed in a number of ways:
- Firstly, it is conveyed through the costumes in the music video:
This is similar to bands such as The 1975, who also connote band identity through costumes in their music videos:
The front and back cover appear to be more serious and mysterious than the inside cover. |
The costumes used on the inside panel are the same as the music video, which is both synergistic and anchoring the band image portrayed in the music video. |
We referenced Richard Dyer's Star Theory that "a star is an image that is constructed" - we created personas for each individual band member, as well as for the band as a whole. We decided that it was better for our band to appear 'real' and 'authentic' rather than formulaic; we packaged them to be this way through the fact that they played their own instruments, for example, much like San Cisco and A Great Big World:
We also wanted to have the band convey a more innocent, upbeat lifestyle, such as through their costumes and the clichéd, fun music video.
BRANDING
Across the three platforms, although mainly the website and album art, we tried to maintain a consistent brand through use of synergy and symbiosis.
We have a consistent band logo across all three platforms - this anchors the band effectively, as the logo is easily recognisable for fans. The logo is on every page on the website:
This is similar to artists such as One Direction and The 1975, who also have their band logo on every page of the website. This effectively anchors the brand logo for the fans:
The logo is also the front panel of the album art, and is on the bass drum in the music video. This not only anchors the brand and the logo, but it also creates synergy across the three platforms.
THE WEBSITE
We also put the logo on all of the band merchandise - this is effective as it not only remains synergistic, but it also means that if fans wear or use the merchandise in public places, other members of the public will see the logo and potentially become a fan of the band.
This is similar to The 1975 store, as they also have merchandise that all feature the band logo. |
We have a synergistic colour scheme across our ancillary texts and the music video - dark grey with neon and white lettering is used for both ancillary texts, and the dark grey/black with colour was used for the band scenes, whilst the bright colours of the narrative background are similar to the neon colours used for the band logo.
This is effective as it creates a clear link between the three products, so the fans will associate them with the brand and the band.
We also took advantage of the way in which the website could incorporate technological convergence and social media links to market our band and the debut album.
We included symbiosis on our website - this was to link Sticky & The Melonheads to other institutions, in order to widen the reach and appeal to our audience. For example, we linked the band to XFM, an indie and alternative radio station, effectively appealing to our target audience of any indie fans. This is seen on other artist websites, such as The 1975, for the same reasons.:
There is a link to follow the band on Spotify, which will appeal to fans who prefer to use Spotify over iTunes for example. |
There are also links to iTunes and Soundcloud, which appeals to fans who would rather use these sites over Spotify for example.
We included interactivity throughout the website - this is effective as it appeals to fans as they use the website; it makes it more interesting and fun to use, gratifying their entertainment needs. Firstly, we included videos on the website, taking advantage of the technological convergence - this means the fans can access content and remain on the website:
We drew inspiration from websites like One Direction, George Ezra and The 1975 |
Whilst The 1975 don't have a live-feed, they do have a link to follow the band Twitter page:
Whilst we have promotion on the website itself, we also used the social media pages to promote the new album, as this would reach fans who don't regularly check the website but who may follow the band on social media sites such as Twitter or Facebook:
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