The website has a scrolling 'advert' bar at the top; each ad links to the relevant page on the website, such as the tour advert linking to the tour page, where the audience can buy tickets. |
Our competition (from which the audience can win a signed album, tickets to a gig and a chance to meet the band) also incorporates social networking sites. In this case it's Twitter and a video uploading site, such as YouTube - fans send in videos of themselves dancing to the single.
For example, McFly had a competition in which fans could feature in a fan video, singing to their single Love Is On The Radio.
We also decided to have a contact page, where the fans can contact the band by sending them a message. This helps the fans to feel more connected to the band. |
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