4 Key Decisions: Track

Shut Up And Dance - Walk The Moon
owned by: RCA Records

genre: indie pop

length: 3:17

• This was one of the songs that I suggested to the group, and we chose it as our single because we all liked it as a group, and thought it was catchy and clearly an indie song. For example, the more upbeat, unique sound connotes the indie pop genre.
• We felt that this was a suitable track as it was the expected time length, and had an obvious theme - soul mates, which inspired our video idea of a couple getting together through the ages.
• I am also personally a fan of Walk The Moon, so I'm especially happy to be making a video for this song as I am sure I won't grow tired of it.
• The song also has multiple parts to it, which can lead to a more interesting video, such as a possible dance sequence from 1:47 to 2:04. We also thought it would be fun to have a girl in the video lip syncing her 'lines', such as "don't you dare look back, just keep your eyes on me"
• We also thought that the instruments in the song would provide a good band performance, and we have access to drums, guitars and bass guitars which we can use for our idea.
• We are also part of the core and secondary audience, so the song appeals to the whole group, which is useful for us in terms of figuring out how to market the band and the song to our audience, as we know what would appeal to us.

We emailed Sony Music Entertainment, who own RCA Records, to ask for permission to use the song (as shown in the email below). This was to avoid breaching copyright. We didn't receive a reply, and felt that this meant there was no issue in using the song, as long as we did not claim to own it.