A record label is a brand associated with the marketing of a musical artist, their music records and their music videos. A label may also coordinate production, distribution and marketing of the artists, as well as enforcing copyright on their music records and videos. A label may also scout new taletns and develop new artists, and may have contracts with the artists and their managers.
Major Record Labels
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Independent Record Labels
Domino Recording Company, generally known as Domino, is an independent record label based in London. There is also a wing of the label based in Brooklyn, NY that handles releases in the United States. It produces indie pop and indie rock artists, such as Arctic Monkeys (indie rock), Franz Ferdinand (indie rock) and Hot Chip (synthpop).
Unsigned Artists
An unsigned artist is not under a contract with a record label, and they release their own material. UK unsigned artists are able to use services such as The Unsigned Guide to access music industry contacts, as well as information on how to get signed to a record label or how to market music independently. The Unsigned Guide is an online contacts directory and careers guide for the UK music industry. It was founded in 2003, as is produced specifically for emerging musical artists and managers and the UK music industry. It contains information covering all aspects of the music industry such as record labels, PR companies, gig promoters, venues and music distribution. For example, Ed Sheeran's earlier EPS (Loose Change, for instance) were self-released before he was signed to Atlantic Records. Marie Naffah is a London born singer-songwriter, and was named MTV's Unsigned Artist Of 2014.
A lot of unsigned artists use the internet to distribute their music, such as posting videos on YouTube, like 5 Seconds Of Summer or Justin Bieber before they get scouted and signed, or other sites like SoundCloud, where artists like Royal Blood post their original music. Artists also play gigs in order to try and become noticed in the music industry, and try to gain a reputation through word-of-mouth, or they are support acts for larger artists to again try and gain some fans and reputation - examples of this include Ed Sheeran, who played hundreds of small gigs before he reached number 2 on the i-tunes chart in 2011 with his independent EP No. 5 Collaborations Project, which featured a number of grim artists including Wiley. This led to him being signed to Atlantic Records. Royal Blood are another example - whilst they are now signed to Warner Bros. Records and Black Mammoth Records, were unsigned when they formed in 2013. After it was announced that they would open for Arctic Monkeys for their two Finsbury Park shows (May 2014), the band was signed to Warner Bros in December 2013. They were nominated for the BBC Sound Of 2014, and their debut album 'Royal Blood' is currently number two in the UK, followed by Ed Sheeran's 'x', as shown below.
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