The Hobbit: The Desolation Of Smaug New Trailer
Source: The Telegraph - Warner Brothers
Audience: educated middle-class adults
Benefit: audience involvement - the comments
Benedict Cumberbatch Becoming Smaug - Behind Scenes Hobbit Images
Source: cinemablend.com - Warner Brothers
Audience: tech-savvy fans
Benefit: direct reach to a specific audience
The Hobbit UK Facebook Page
Source: Warner Brothers
Audience: fans of The Hobbit
Benefit: global and national audiences
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