My name is Juliette Wileman (0875), and this is my A2 Media Studies Coursework blog. I am working in Group 3 along with Audrey King Lassman (0397), Brandon Poonwasie (0660), and Chrystal Li (0470).
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Thank you!

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Friday 29 November 2013

Online Marketing The Hobbit: The Desolation Of Smaug Week 2

The Hobbit Sidebar Advert on YouTube
Source: Warner Brothers
Audience: tech-savvy audiences
Benefit: can reach a large audience as YouTube is globally used

Source: Warner Brothers
Audience: fans of The Hobbit and Lord Of The Rings franchise, and tech-savvy fans
Benefit: audience involvement - they can explore the setting of the film
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