Marketing The Hobbit: The Desolation Of Smaug

The Hobbit Bus Advert

Source: Warner Bros.

Audience: any passers-by

Benefit: reaches a large number of people 

Marketing The Hobbit: The Desolation Of Smaug

Martin Freeman on The Graham Norton Show

Source: The Graham Norton Show

Audience: middle-class, well educated adults

Benefit: reaches fans of Ben Stiller and Jamie Oliver as well as Martin Freeman 

Marketing The Hobbit: The Desolation Of Smaug

Ed Sheeran Tweeting About Opening Night

Source: Ed Sheeran - Warner Bros.

Audience: fans of Ed Sheeran

Benefit: can reach his millions of followers who could potentially go to see the film as he has contributed to the soundtrack

Marketing Kill Your Darlings and The Hobbit: The Desolation Of Smaug

Kill Your Darlings Review On BBC Film 2013

3rd December 2013

Source: BBC Film 2013 

Audience: middle-class adults and film fans

Benefit: raising awareness and targets specific audience

The Hobbit; The Desolation Of Smaug Review On BBC Film 2013

11th December 2013

Source: BBC Film 2013 

Audience: middle-class adults and film fans

Benefit: raising awareness and targets specific audience

Marketing The Hobbit: The Desolation Of Smaug

Free tickets with Sky

Source: Sky Movies 

Audience: Sky Movie users

Benefit: raises awareness of the film and reaches a large audience

 

Live World Premiere

Source: Peter Jackson's Facebook page - Warner Bros. 

Audience: Peter Jackson fans

Benefit: can reach a specific audience (Jackson fans) as well as having a global reach

#AskSmaug Twitter Trend on @TherHobbitMovie

Source: Benedict Cumberbatch fanblog - The Hobbit Twitter page - Warner Bros. 

Audience: The Hobbit fans

Benefit: can reach a specific audience (Hobbit fans) as well as having a global reach

Marketing The Hobbit: The Desolation Of Smaug

Smaug on the side of a plane

Source: Benedict Cumberbatch fanblog - Warner Bros. 

Audience: Benedit Cumberbatch fans

Benefit: can reach a specific audience (fanblog) but the plane itself can reach global audiences

The Hobbit Front Of House Poster

Source: Cineworld - Warner Bros.

Audience: fans of The Hobbit

Benefit: can reach a large audience as cinema is a public place

 

The Hobbit Free Giant Poster

Source: The Mail On Sundays - Warner Bros.

Audience: fans of The Hobbit and middle-class well educated adults

Benefit: can reach a large audience

Online Marketing The Hobbit: The Desolation Of Smaug Week 2

The Hobbit Sidebar Advert on YouTube

Source: Warner Brothers

Audience: tech-savvy audiences

Benefit: can reach a large audience as YouTube is globally used

The Hobbit: The Desolation Of Smaug Game

Source: Warner Brothers

Audience: fans of The Hobbit and Lord Of The Rings franchise, and tech-savvy fans

Benefit: audience involvement - they can explore the setting of the film

Marketing The Hobbit: The Desolation Of Smaug

SFX Front Page

Source: SFX magazine

Audience: SFX fans, Hobbit Fans

Benefit: can reach large audiences

SFX Feature

Source: SFX magazine

Audience: SFX fans, Hobbit Fans

Benefit: can reach large audiences

Empire Front Page

Source: Empire magazine

Audience: film fans, Hobbit Fans

Benefit: can reach large audiences

Empire Front Page

Source: Empire magazine

Audience: film fans, Hobbit Fans

Benefit: can reach large audiences

Online Marketing The Hobbit: The Desolation Of Smaug Week 1

The Hobbit: The Desolation Of Smaug New Trailer

Source: The Telegraph - Warner Brothers

Audience: educated middle-class adults

Benefit: audience involvement - the comments

Benedict Cumberbatch Becoming Smaug - Behind Scenes Hobbit Images

Source: cinemablend.com - Warner Brothers

Audience: tech-savvy fans

Benefit: direct reach to a specific audience

The Hobbit UK Facebook Page

Source: Warner Brothers

Audience: fans of The Hobbit

Benefit: global and national audiences

The Hobbit: The Desolation Of Smaug

1) UK release date?
13th December 2013

2) Institutions behind the film's production and distribution?
Production:

• Metro-Goldwyn-Mayer (MGM)
• New Line Cinema
• WingNut Films

Distribution:

• Cocinsa (2013) (Nicaragua) (theatrical)
• Forum Hungary (2013) (Hungary) (theatrical)
• Warner Bros. Entertainment (2013) (Canada) (theatrical)
• Warner Bros. (2013) (Germany) (theatrical)
• Warner Bros. (2014) (Japan) (theatrical)
• Warner Bros. (2013) (Netherlands) (theatrical)
• Warner Bros. (2013) (Singapore) (theatrical)
• Warner Bros. (2013) (USA) (theatrical)

3) What's the film's production budget?
$250,000,000 and funded by Metro-Goldwyn-Mayer (MGM) and New Line Cinema

4) Nationality of the film?
America and New Zealand

5) What kind of production is it?
Big budget Hollywood blockbuster

6) Any connection with other films?
The Hobbit: An Unexpected Journey (2012) is the first film of the franchise

7) Who's the director?
Peter Jackson

8) Any star names in the cast?

• Benedict Cumberbatch - Smaug/The Necromancer
• Martin Freeman - Bilbo Baggins
• Richard Armitage - Thorin Oakenshield
• Orlando Bloom - Legolas
• Cate Blanchett - Galadriel
• Ian McKellen - Gandalf
• Christopher Lee - Saruman
• Stephen Fry - Master of Laketown
• Andy Serkis - Gollum

9) What's the film about?
The dwarves, along with Bilbo Baggins and Gandalf the Grey, continue their quest to reclaim Erebor, their homeland, from Smaug. Bilbo Baggins is in possession of a mysterious and magical ring.

10) Who will this film appeal to?
An audience who like adventure, drama and fantasy, as well as those who are fans of The Lord Of The Rings