Shoot - 18th November - Reflections

During this shoot we decided to shoot the two dance sequences in the video. Above is the first sequence. It doesn't have the modern era in it, unlike the second dance sequence, as the modern era is not introduced until after this sequence.

I feel like this idea worked well, as we were able to keep on our marks, meaning we could cut between each era without making the dance movements look disjointed.

I also feel like this helps to convey the message of our video that love does not change through time, as the dance does not change between eras.

Shoot - 18th November

During this shoot, we filmed the two dances in every era - we had to make sure that the camera didn't move, and that Jacob and I started on the same mark for every shot. This was so that we could cut between eras during the dance sequences in our video.

We started with the 90s, as we had to reshoot the narrative scene

Brandon, Audrey and Chrystal set up the camera for the dance sequences whilst Jacob and I practised the dance routines and made sure our make-up was good enough for on camera.

We performed both dance routines in each era, using the same marks for both routines, as this was much simpler for us - we only had to switch sides for the two dances, rather than move to a completely different mark. This also meant that the camera was not moved, maintaining the framing continuity that was vital for the editing that we planned to do.

We moved from 90s to 80s, as this was the most convenient set and costume change. We made sure to perform the dances in exactly the same was as the 90s.

We then moved to the 70s, and again performed the dance as similarly as possible to the previous eras, so as to maintain the continuity for editing.

We then moved onto the 50s era, and performed both dances once again.

We moved to the modern era last, as we also had to film the narrative scene. At the end of the second dance, we made sure to also walk off in the same way, again for continuity whilst editing. We had our arms around each other so as to appear as a couple to convey the theme of our video.






We then filmed the narrative scene for the modern era, once we were completely sure we had shot both of the dances to a standard that we all wanted - we could only move the camera once we were sure of this.

For this narrative scene, we once again shot a number of framing types so as to make the video more visually interesting, and to make sure we had clear shots of Jacob lip syncing and the props. We also changed Jacob's costume, so that the modern costume was different from his band costume, as we felt this would make it easier for the audience to differentiate from the different set ups.

We used mobile phones as props, as they are a common item in our current era and clearly convey the era. We also chose to have the background blue as this colour is associated with technology, much like our era.

Shoot - 15th November - Publicity Shots

We also took publicity shots for the 70s, 80s and the modern era - Brandon, Audrey and Chrystal directed Jacob and I into poses that referenced the era.

I posed with the book in the same way that I do in the narrative scene.

We tried to make the publicity shots convey the 'couple in love' from each era.

We also tried to make the shots fun so as to convey the mood of the video.

For the 70s shots, we reference Saturday Night Fever with some of the poses, such as the one above.

We also had 'dancing' shots, as this also referenced the film.

We also had more 'couple' poses.

We posed taking a 'selfie' for the modern era, as this is a common action for young people - we also actually took some photos, as shown below.

We had more than one pose with the phone, as this is a prop in the modern narrative scene.

Once again, we also took 'couple' shots to continue to convey the theme of the video.

Shoot - 15th November - Reflections

Above is some of the footage from our shoot. We edited it together, and after seeing how it looked, decided that:

• we needed to grade the footage so that Jacob and my own skin tones were less yellow (which we have tested in the footage above)
• we needed to re-shoot the wide shots, as Jacob was sometimes not lip syncing clearly enough
• we needed a mid-shot of Jacob walking across the bench, as the the wide shot was too long, and he hadn't addressed the audience for too long

Shoot - 15th November

During this shoot we decided to to shoot the 70s and 80s narrative scenes. To the left is the set for the 80s scene, which is referencing the popular 80s film The Breakfast Club through the school bench, as the film is set in a school. 

We also shot the 70s narrative scenes; I changed our make-up, such as doing Jacob's make up to reference the glam rock characters in Velvet Goldmine.

Our set for the 70s narrative era was a disco floor and a disco ball to reference Saturday Night Fever.

Audrey, Chrystal and Brandon directed us so as to get the best performance and shots.

We choreographed each scene so the shoot went more smoothly.

Working On The Website - Merchandise And Tour Dates

For our merchandise page, we decided to have mostly gender neutral items, as our audience is both male and females ages 13-25. We felt that having only gendered items would alienate audience members, whereas unisex clothing can be worn by all genders of fans.
We kept the colour scheme consistent, so as to maintain synergy and to anchor the brand image.







We also put up tour dates for our band - we thought that three days in The Roundhouse would be the band's opening weekend on their debut tour, before they do one night in major cities, as we felt a new indie band would not be able to secure more than one night in large venues if they are relatively unknown. We thought the three days in The Roundhouse was believable, as Camden is known for being alternative and 'trendy', where many indie and alternative artists play.

Artists currently playing at The Roundhouse.

We also made sure the dates were on weekends and not school nights, as a large part of our target audience are teenagers who would be in school.

Working On The Website - Design

Whilst shooting we have also been working on our website. We decided the design in pre-production, and have mostly been able to do everything we planned.
Firstly, we stuck to our colour scheme which is synergistic with the album art - dark grey with rainbow colours (predominantly yellow, red, green and blue).





We also have a collage-like look throughout the website, with the pictures/links being 'stuck' on the page, as shown to the left. This runs throughout the website, as shown below. The image on the right shows the about page for the band as a whole, and the pictures link to individual pages, as shown on the right.

The images link to individual about pages.

We decided to have each band member answering interview questions for their about page; we thought it would feel more personal, and the audience would feel like they were actually getting to know the band members rather than just being told facts about them. We did both serious and fun questions, which fits with the band image. We also felt that this would help convey the personality of each band member individually - for example, Eli is portrayed as the fun, quirky lead by his photo and answers.

We also have images for fans to look at in the gallery page; we have behind the scenes photos and publicity shots, as well as a link to a blooper video. We feel that our target audience would want to have a lot of content to look at and watch, as they could also show their favourite picture to their friend, for example.