For our merchandise page, we decided to have mostly gender neutral items, as our audience is both male and females ages 13-25. We felt that having only gendered items would alienate audience members, whereas unisex clothing can be worn by all genders of fans.
We kept the colour scheme consistent, so as to maintain synergy and to anchor the brand image.
We also put up tour dates for our band - we thought that three days in The Roundhouse would be the band's opening weekend on their debut tour, before they do one night in major cities, as we felt a new indie band would not be able to secure more than one night in large venues if they are relatively unknown. We thought the three days in The Roundhouse was believable, as Camden is known for being alternative and 'trendy', where many indie and alternative artists play.
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| Artists currently playing at The Roundhouse. |
We also made sure the dates were on weekends and not school nights, as a large part of our target audience are teenagers who would be in school.
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